What is Keyword Stuffing + Why It Lowers SEO

Updated: Sep 15, 2019

What is Keyword Stuffing + Why It Lowers SEO

Keyword stuffing refers to inserting keywords or numbers onto a webpage with in order to manipulate a site's ranking in Google search results. Often these keywords appear in a list or group, or out of context.  Basically, not as natural prose. Not organic whatsoever. Websites who practice keyword stuffing insert as many keywords possible onto a page. This includes keywords that are unrelated to the page content. 

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Some sites hide the irrelevant keywords by matching their text color to the background color. Others are less sneaky about it.

Why would sites practice keyword stuffing? Many think that using "trending" keyword search terms will help to boost SEO. 

But that's not actually true. Keyword stuffing impacts a website's bounce rate and in turn, Google analytics. 

Keyword stuffing has been a long time pain in the butt to SEO white hats.

It has led to poor user experience as most people aren’t looking to find a site that just reads “how to make money online” repeated a gazillion times. 

In order to improve user experience, Google and other search engines filter out keyword-stuffed pages. After all, these pages lack useful content and who wants to waste time on such sites?

So what's a girl boss to do instead?

Be honest. Be you. Doing the right thing is the guaranteed way to increase your site’s visibility. 

Attempting to deceive search engines with keyword stuffing shortcuts just isn't going to get you far.

Create valuable content with real visitors at top of mind.

Then build on that content to meet their needs. Organic reach and following goes a long way. 

What is Keyword Stuffing + Why It Lowers SEO

The "know, like and trust factor". 

When you audience knows, likes and trusts your site, they are more likely to share you content. And that snowball momentum is priceless. 

After all, you don't need many followers and likes to be a profitable business. Depending on your product or service, you many only need 100 genuine followers to be profitable.

It’s good practice to insert the primary keyword once within page elements.

This includes the page title, subheadings, title tag, meta description, image alt tags, first paragraph, and near to the end of the content.

Bottom line: Avoid keyword stuffing.

Instead, stay in integrity by providing search engines clarity around your content's keywords. 

By doing so, you can rank higher in searches which ultimately leads to robust organic traffic.

More importantly, you provide the quality of content that builds on the "know, like and trust factor" of your audience.

Overwhelmed by how the online space is so saturated?

I hear ya. Trust.

Not too long ago, I was struggling to find my voice in the saturated social media world. I hustled and slept VERY little. Then I burned out.

In a saturated market, how do you stand out even if you have a purple unicorn in your back pocket? Luck? Chance?

Start building a loyal following by building trust. Start building trust by establishing your credibility.

You don’t need a million followers to do so. But believe it or not, you can build a sustainable business with only 100 loyal followers.

Yes, just 100...and maybe even less depending on your biz. That is, when you get your great content out to the world to the right people.

Ready to cut through all that noise online?

No more keyword stuffing. It's time to up your organic reach. Apply simple digital marketing strategies to drive website traffic and increase sales!

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What is Keyword Stuffing + Why It Lowers SEO