Top Pinterest Marketing Tips for Beginners

Updated: May 10, 2020

Top Pinterest Marketing Tips for Beginners

New to Pinterest marketing? Not sure if Pinterest is right for your business? The only way to find out is to give it a try! Results won't likely happen overnight but it's well worth the shot.

Startup, small biz, or big brand? B2B or B2C? Whether your business is selling products, services or both, let's cover some of the basics first...

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The most powerful benefit of Pinterest is that it has a soaring potential for traffic generation. Each pin that a company pins to Pinterest is able to include a direct link to the website. For this reason, Pinterest effectively increases traffic to your website.

Pinterest has potential for both local and global companies alike. Many users are are actively looking for information and inspiration.

Unlike posts on other social media sites, Pinterest pins can show up in a users feed months after posting. The half-life of a pin is around 3.5 months.

5 Recent Facts About Pinterest:

1. Pinterest drives 3.8x greater sales than the average digital campaign

2. 300M Pinterest users around the world

3. 50%+ international users

4. 85% on mobile

5. 200B pins saved

Top Pinterest Marketing Tips for Beginners

To rank at the top of Google searches, leverage Pinterest as a search engine tool.

There are a "Pinfinite" number of ways to increase lead conversions and sales by leveraging Pinterest. For businesses, Pinterest is best used as a search engine tool. Not a social media platform.

For instance, real estate agents can stand out in a saturated online market through optimizing the following long-tail keyword and phrases to boost SEO:

Realtors: How to Start Marketing on Pinterest

  • "best real estate agent in {insert city and state}"

  • "how to work with a realtor when buying a condo from out-of-state"

  • "what to ask a realtor before buying your first home"

Understanding Pinterest Numbers:

Pinterest Monthly Views don't reflect website traffic. “Viewers” indicates how many people may have seen your own content that you save to Pinterest.

This includes how many people may have seen your own content that others have saved to Pinterest. It also includes views of content you have saved from other people's sites AND views on any Pins you may have promoted.

Instead of tracking Pinterest monthly views, check Google analytics to see how much traffic is coming from Pinterest.

Realtors: How to Start Marketing on Pinterest

The #1 way to gain traction + traffic on Pinterest is long-tail keywording.

Not building follower count. Sure, having a large following adds to "social proof." But at the end of the day, leveraging Pinterest as a search engine with keywords helps to rank on Google.

So insert long tail keywords in pin titles + descriptions, board names + descriptions, and your bio profile. When it comes to website traffic, a business with 10K Pinterest followers can have the same amount of traffic as one with 50K followers.

To rank higher on Google, insert long-tail keywords in:

1. Pin titles

2. Pin descriptions

3. Board names

4. Board descriptions

5. Bio profile

SEO can provide great results. But only with the right time investment.

There are so many factors to consider when trying to figure out how much time SEO will take to be successful.

Websites typically can see results in 4-6 months depending on the domain. SEO strategy grows and compounds over time. It gives lasting results.

Pinterest accounts can see results in 4-6 weeks.

When major changes are made to pins and boards, stats tend to go down the first 2-3 weeks then slowly pick up and build momentum once SEO kicks in. Incorporate simple Pinterest marketing strategies into your business strategy.

Drive more quality website traffic by leveraging Pinterest as a search engine tool. Not sure where to begin? Start with a FREE Pinterest Audit!

Access the FREE Pinterest Audit Template!

Top Pinterest Marketing Tips for Beginners