Being a solo entrepreneur can be exhausting, especially when it comes to marketing. Getting your products and services out to the world can feel overwhelming. But marketing online is a critical part of growing a business. After all, a profitable business can not operate in a vacuum.
When it comes to entrepreneurship, Pinterest may be the ideal platform for marketing products and services. How so?
Successful marketing on Pinterest does not require commenting, following, and other "surface-level" engagement that other social media platforms encourage. That's right, no need to deal with spammy messages in your DM inbox!
More businesses are leveraging Pinterest to market products and services these days. But is Pinterest a good fit for all businesses? More importantly, is Pinterest right for your business?
Whether your business is selling products, services or both, let's cover some of the basics first.
Pinterest has potential for both local and global companies alike. Many users are are actively looking for information and inspiration.
Unlike posts on other social media sites, Pinterest pins can show up in a users feed months after posting. The half-life of a pin is around 3.5 months.
40% of the clicks happen within the first day
70% of the clicks happen within first 2 days
30% of clicks happen all the way through 30+ days (Piquora stats)
1. Pinterest drives 3.8x greater sales than the average digital campaign
2. Over 400M Pinterest users around the world
3. 50%+ international users
4. 85% on mobile
5. 200B pins saved 79.5% of Pinterest users are female, according to Statista. The male audience share has also increased over time from 14% in 2013 to 20.5% in 2019.
Considering the power of Pinterest as a platform for showcasing products, these demographics are significant.
According to Pinterest age demographics data from Pew Research, the platform is also most popular among users under the age of 49.
26% of Americans in the 50-64 age group use Pinterest, while about 16% in the 65+ category are active on the platform.
Over one third of Pinterest’s current monthly active users are from the U.S. Thus, there’s room for international audiences as well. In addition, the platform has an awareness reach of 72% as of February 2019.
Pinterest users are warm leads.
Pinterest helps to reduce the number of steps from discovery to conversion, making it easier for people to get straight to the source. Visitors from Pinterest are more likely to convert into leads or sales faster than from other social media sources.
Users already in a buying mindset. 90% of weekly users turn to Pinterest to help them make their purchasing decisions – either immediately, or when planning for later purchases.
55% of Pinners log onto the site specifically to find products.
These factors help make Pinterest nearly four times more effective at generating sales than other digital campaigns.
So is Pinterest right for your business? The only way to find out is to give it a try! Results won't likely happen overnight but it's well worth the shot.
Insert keywords in a business profile to increase organic reach.
When keywords are added to a profile name, it has a higher likelihood of surfacing when someone searches for one of those keywords on Pinterest, or even Google.
Bottom line: Even with a small Pinterest following, there are likely hundreds of people who view a profile each month when keywords are implemented.
Recently, I helped a client increase target market reach by over 3000% in 30 days. What's the secret sauce?
Pinterest is best leveraged as a visual search engine tool, not a social media platform. In order to search engine optimize a Pinterest account, insert keywords and phrases in 5 areas:
This helps your content (pins and infographics) surface higher in search results both on Pinterest and on Google.
Facebook vs Pinterest ads. Which has a better ROI?
While each business is unique, studies found that Pinterest users spend more when shopping compared to Facebook users.
Pinterest offers Actalike audience targeting, which is similar to Facebook’s Lookalike feature and Google’s Similar feature.
However, Actalike only requires an audience size of 100 users to create the audience.
Facebook and Google require much larger audiences.
The most powerful benefit of Pinterest is that it has a soaring potential for traffic generation. Each pin that a company pins to Pinterest is able to include a direct link to the website. For this reason, Pinterest effectively increases traffic to your website. Ready to reach your target market on Pinterest?
The most powerful benefit of Pinterest is that it has a soaring potential for traffic generation. Each pin that a company pins to Pinterest is able to include a direct link to the website. For this reason, Pinterest effectively increases traffic to your website.
Drive more quality website traffic by leveraging Pinterest as a search engine tool. Not sure how to increase brand awareness in a saturated market?
We got you covered. Let's mastermind on how to create multiple incomes streams for your business on Pinterest.
We'll cover how to increase sales in your target market by leveraging your content, drive brand awareness to your specific niche, establish expertise and build a loyal following that organically grows with your business.