Resources: Pinterest Audit Template + More

Updated: Oct 26, 2020

Ready to market your products and services on Pinterest? Great, let's get you set up with the right resources to help you reach your target audience.

Pinterest marketing is always evolving. When done right, Pinterest pins can show up in a users feed YEARS after posting.

Unlike posts on other social media sites, the content you post on Pinterest has a much farther organic reach.

For instance, Facebook posts only have about a 90 minute half-life at best. For Pinterest pins, it’s 3.5 months. That’s 1680 times longer than a Facebook post!

Click to access the Pinterest marketing template!

Here's a preview:

Get clear on your Pinterest strategy.

With a spike in user activity on Pinterest, these topics are trending in Pinterest searches:

- indoor activities

- budgeting

- tax tips

- work from home office supplies

- DIY home improvement

- stress relief

- inspirational quotes

Looking to reach your target audience on Pinterest? Let's start with the basics...

Use Pinterest as a search engine, not a social media platform. Start with creating a business account and keyword optimizing your profile.

Pinterest marketing requires A/B testing.

If a pin image isn't resonating with your audience, switch it out. If text overlay isn't getting clicks, try removing it or tweaking the copy.

Stand out in a saturated market.

The most powerful benefit of Pinterest is that it has high potential for traffic generation. Each pin that your business posts is able to include a direct link to the website.

For this reason, Pinterest effectively increases traffic to your website.

Access the Pinterest marketing template!

Here's a preview: