Pinterest Marketing: Why Create at Least 7 Pins Per Blog Post

Updated: Nov 12, 2019

Pinterest Marketing: Why Create at Least 7 Pins Per Blog Post

When it comes to Pinterest marketing for businesses, creating multiple pins for a particular content, such as a blog post, goes a long way. This also goes for website pages, such as product and service sales pages. But why create at least 7 Pinterest pins per content?

Marketing Rule of 7.

According to the Marketing Rule of 7, a potential lead needs to “hear” the message at least 7 times before taking action to buy that product or service.

Related Content:

How to Use Tailwind SmartLoop to Automate Your Pinterest Traffic

Top 6 Pinterest Tricks to Boost Your Traffic

WTF is Pinterest SEO + How to Leverage It For Business

When consumers are used to mindless scrolling, repetition is key.

To stand out in a saturated market, it takes more than having a purple unicorn in your back pocket. Creating multiple pins, be it with slightly different titles or images, can help give a product or service that extra boost.

In Pinterest marketing, repetition helps to keep a brand or product front of mind. Reusing certain images, words and messages can create a sense of familiarity, making it more likely that people will remember a brand.

It goes without saying that repetition increases memory.

It takes repetition for consumers to remember, and believe, the marketing message. One Pinterest pin here and there just isn't going to cut it in the noisy online space.

For clients, I create around 7 Pinterest pins per content but no more than 10. It also depends on the type of content too.

Avoid consumer fatigue.

There's always a balance needed. While repetition in advertising helps to keep a brand or product top of mind, it can lead to consumer fatigue too.

For instance, consumers can become tired of a product ad that they tune out or actively avoid the product. That is why it's not necessary to create 20 pins per blog post, product sales page, or opt-in landing page.

Got a Pinterest Marketing Q? I just might have an A to that Q!

Establishing a solid Pinterest marketing strategy for your business can make all the difference in driving quality website traffic. Let's discuss in-depth Pinterest marketing strategies for your business.

Schedule 1:1 Pinterest marketing support for your business here.

Pinterest Marketing: Why Create at Least 7 Pins Per Blog Post

Got business-related questions?

Let's mastermind on how to create multiple incomes streams for your business. We'll cover how to increase sales in your target market by leveraging your content, drive brand awareness to your specific niche, establish expertise and build a loyal following that organically grows with your business.

Book a Strategy Session here!

Getting ready to quit the 9-5?

Let's make sure all your ducks are in a row. Creating multiple income streams on Pinterest can be a start for you.

There are a pinfinite ways to make money using Pinterest! This FREE E-Book details my story on how I did just that. 

Begin reading the FREE E-Book here!

The most powerful benefit of Pinterest is that it has a soaring potential for traffic generation. Each pin that a company pins to Pinterest is able to include a direct link to the website. For this reason, Pinterest effectively increases traffic to your website.

Incorporate simple Pinterest marketing strategies into your business strategy.

Drive more quality website traffic by leveraging Pinterest as a search engine tool. Not sure where to begin? Start with a FREE Pinterest Audit!

Access the FREE Pinterest Audit Template!

Pinterest Marketing: Why Create at Least 7 Pins Per Blog Post