If you are a local service-based company, there are many ways to reach your target market on Pinterest. Below is a sample marketing strategy plan for a San Diego, California solar power company specializing in solar panel installation and roofing repair.
Pinterest Business Account: SunPower by Milholland Electric
Objective:
Optimize current Pinterest business account as a search engine tool in order to increase organic reach to target market and collect data on leads
Leverage current website content, including any videos, to build brand awareness and drive quality traffic to increase lead conversion
Target Market:
Homeowners
Electric car owners
Property managers
Business facilities
Market/Competitors:
This audit was conducted based on Pinterest business accounts with a similar target market and niche:
Home Made Solar Panels: https://www.pinterest.com/homemadesolar/
Solar Power: https://www.pinterest.com/solarenergytips/boards/
Solar Power Nerd: https://www.pinterest.com/solarpowernerd/
Pinterest Bio Recommendation:
Display Name:
Solar Electric Roofing | SunPower by Milholland Electric
About:
We are the best solar company in San Diego offering Tesla Certified and premium solar panel installation services. Schedule a solar consult at www.milhollandelectric.com
Location:
San Diego
Profile photo:
Logo (same as Instagram profile photo)
Pinterest Board Recommendations:
Board titles: Keyword optimized, curated, and ordered based on commonly searched terms
1st board: SunPower by Milholland Electric
2nd board:Solar Power
3rd board: Roofing
4th board: Electric Energy
5th board: Energy Saving
6th board: Home Improvement
Board descriptions: [Insert board name] Solar Energy, Solar Power, Solar Panels, Renewable Energy Tips to Help You Save Money. Book a solar consult at www.milhollandelectric.com
Board cover: Use logo (profile photo) for each board to build brand awareness
Pinterest Pin Recommendations:
Create pins and infographics directing to blogs, services page, and other social media accounts
Blogs/video/media: https://www.milhollandelectric.com/news-videos-and-more
Services: https://book.housecallpro.com/book/Milholland-Electric-Inc/c6a2fdf8b9a042fc8d78808ba071b28f
Keyword and hashtag optimize each pin title and description
Upload any videos onto relevant boards
Keyword Analysis:
Optimize all boards, pin description, titles, account description, and bio profile using keywords that are curated for the niche.
The following keywords would help improve SEO when inserted in pin descriptions. Use only when relevant for the content as Pinterest algorithms can detect keyword stuffing.
Keywords for target market (based on conducting a keyword search at the Pinterest and Google search bar and what competitors use in their pin descriptions/boards):
Solar Energy, Solar Power, Solar Panels, Renewable Energy, Alternative Energy, Roofing, Electric Energy, Eco Friendly, Home Improvement DIY
#solar #homeimprovement #roofing
Designs:
Create 2:3 aspect ratio pins for blogs so that readers, particularly Pinterest micro-influencers, can pin directly from website.
Create infographics for website content so that readers can repin directly from blogs and web pages.
Rich Pins:
If using WordPress, install Yoast plugin to help with SEO and allow for Pinterest Rich Pins. Rich Pins provide more context because they show extra information directly on a pin.
For instance, Product Pins make shopping easier as they include real-time pricing, availability and where to buy the product.
Infographics:
Infographics are not used to increase website traffic or Google Analytics stats. Users tend to pin infographics more often than text overlay pins as there is one less click to get to the content.
However, infographics are essential for building brand awareness and increasing Pinterest stats (repins/shares, followers, etc). Infographics tend to go viral as there is one less click for pinners to get to the content.
A/B Testing:
Consider creating 2-3 pins for each blog post, web page, etc. Change up titles and images to conduct an AB test in order to see which title/image resonates with the target audience.
The pin that does the best in terms of repins and clicks is the pin that should be shared to Tailwind Tribes and be added in SmartLoop. It should also be the pin that gets promoted if considering running ads.
Pinterest SEO Timeline:
There are many factors to consider when trying to figure out how much time SEO will take to be successful. Websites typically can see results in 4-6 months.
Pinterest accounts can see results in 4-6 weeks. When major changes are made to pins and boards, stats tend to go down the first 2-3 weeks then slowly pick up and build momentum once SEO kicks in.
Tailwind Tribes + SmartLoop:
Relevant Tailwind Tribes to join:
Solar Energy
Home Improvement + DIY Decor
Everything Home
Home + Kitchen
In Tailwind pre-scheduling tool, set up SmartLoops for most popular pins to be automatically reposted to boards so that popular pins make it back up to the top of the board feed.
Pre-schedule all pins/infographics to post at optimal times each day. (Optimal times to pin are determined Tailwind algorithms.)
Other Pinterest SEO Recommendations:
Consider creating quote pins for motivation, personal development and healthy lifestyle. Quote pins operate like infographics (less clicks but high frequency of repins).
Consider promoting pins with the highest clicks in order to collect data and insights into consumers on Pinterest. Collected data can be used to improve keywording and designs of non-promoted pins as well.
30/60/90 Timeline
Week 1
Setup Tailwind SmartLoop/Tribes
Clean up bio, boards, descriptions, etc.
Week 2 + 3
Create graphics for blogs and web pages
Upload and pre-sched on Tailwind + Pinterest
AB test pins/infographics
Week 4
Promote pin(s)
Provide monthly stat report
Week 5-7
Monitor promoted pins
Adjust graphics based on data from promoted pins
Upload graphics onto Tailwind, Pinterest and blogs
Add 1-2 new boards based on new data
Week 8 + 9
Provide monthly stat report
Create graphics for product pages and new blogs
Upload onto Tailwind and Pinterest
Create group board/add members if needed
Week 10 + 11
Monitor group board
Create graphics for products and new content
Upload onto website blogs + other pages for sharing
Upload onto Tailwind and Pinterest
Week 12 onwards
Create graphics for new content, product reviews/testimonials + product pages
Campaigns directing to other social accounts
Upload onto Tailwind and Pinterest
Monitor boards, group board, and promoted pins
Tweak strategy according to any algorithm changes
Monthly stat reports
Ready to rock Pinterest marketing?
No need to pull your hair out over changing algorithms or plummeting stats! Do what you are best at, running your business. Through workshops, videos, and templates, I will help you to drive website traffic and generate quality leads.
Join the Pinfinite Marketing membership if you are ready to:
Identify areas where you can optimize Pinterest as a search engine
Leverage content across different social media platforms
Optimize the latest Pinterest algorithms + strategies
The membership site includes:
Pinterest Q+A Support
Discussion ForumLive workshops
Pinterest, SEO & Tailwind strategies
Access hundreds of original stock photos, templates + videos
Accountability for your Pinterest marketing goals
Build community + mastermind with other businesses
Bonus: One Time 30 Min. Mastermind Call
Join the Pinfinite Marketing Membership today! Click below to find out more!
