These days, more people are realizing mental health is the ultimate wealth. Whether you're a new therapist or had your own practice for many years, you can help new clients find you on Pinterest.
With more people staying at home and going online, this is a great time to reach your target audience on Pinterest. There are over 350 million Pinterest users around the world and counting. Thus, therapists can reach their ideal clients throughout the year, around the world.
The most powerful benefit of Pinterest is that it has high potential for website traffic generation. Each pin that a therapist posts is able to include a direct link to his or her business website. For this reason, Pinterest effectively increases views to a business website. Let's start with some social media stats... Unlike posts on other social media sites, Pinterest pins can show up in a user's feed months, and even years, after posting. Half-life: the time in which you earn 50% of all clicks and views. The half-life of a Pinterest pin is around 3.5 months compared to only 90 minutes for a Facebook post. (Data by Piquora and Wisemetrics) That means content on Pinterest lasts 1680 times longer than on Facebook. There are roughly 151,200 minutes in 3.5 months. Divide that by 90 minutes = 1,680.
Marketing your therapy services on Pinterest can help you not only reach potential clients, but also build mental health awareness. Thinking of promoting your service in a Pinterest ad? 1 out of 2 Pinterest users have purchased from a Pinterest ad. Pinterest drives 3.8X greater sales than the average digital campaign. Promoting a pin increases the number of users who see it, including pinners who do not follow you. If your pin is eye-catching and your content is useful to users, the more your pin receives clicks and saves. This results in website traffic and views to your services. Not sure how to get started with Pinterest marketing? Pinterest user activity is at an all-time high all over the world. Businesses can make the most out of Pinterest by leveraging it for search engine optimization (SEO). Pinterest is a search engine. Help people find your services by using keywords in your business profile, pin/board titles and pin/board descriptions. When keywords are used, your Pinterest content has a higher likelihood of surfacing when someone searches for one of those keywords on Pinterest, and Google. Got blogs on mental health? Great! Create pins and infographics to link to your blog posts. Doing so helps build SEO. Depending on your specialty, some keywords you might consider using are: Mental health awareness Talk therapy Therapy for PTSD Anxiety tips Therapy for couples Therapy for teens Even with a small Pinterest following, there are likely hundreds of people who view a profile each month when keywords are implemented. Apply simple Pinterest marketing strategies into your therapy business. Drive more quality website traffic by leveraging Pinterest as a search engine tool. Not sure where to begin? Start with a FREE Pinterest Audit!