How Writers Can Market on Pinterest

How Writers Can Market on Pinterest

Publishing a book in the near future? Love blogging? Whether you're a seasoned writer or about to publish your first book, you can help readers find your work on Pinterest.

With more people staying at home and going online, this is a great time to reach your target audience on Pinterest. There are over 350 million Pinterest users around the world and counting. Thus, authors, bloggers and writers of all types can reach their readers throughout the year, around the world.

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Recently, I helped a client who is publishing her first book increase her audience by over 3000% on Pinterest. We were able to do so within two months of starting her new Pinterest account.

And yes, you can increase your reach without paying for ads!

It all starts with a solid foundation. A solid foundation requires keyword optimization. After all, Pinterest is a visual search engine tool. Here's how I increased her target market reach by over 3000%.

If you are having a difficult time reaching your audience on social media, consider marketing your work on Pinterest. Why? Pinterest has high potential for website traffic generation.

Each pin that a writer posts is able to include a direct link to his or her website. This could include a link to blogs or sales page to purchase a book. For this reason, Pinterest effectively increases views to your work.

Let's start with some social media stats... Unlike posts on other social media sites, Pinterest pins can show up in a user's feed months, and even years, after posting.

How Authors Can Market on Pinterest

Half-life: the time in which you earn 50% of all clicks and views. The half-life of a Pinterest pin is around 3.5 months compared to only 90 minutes for a Facebook post. (Data by Piquora and Wisemetrics) That means content on Pinterest lasts 1680 times longer than on Facebook. There are roughly 151,200 minutes in 3.5 months. Divide that by 90 minutes = 1,680.Marketing your work on Pinterest can help you not only reach readers, but also build a loyal following and fan base.

Thinking of promoting your book in a Pinterest ad? 1 out of 2 Pinterest users have purchased from a Pinterest ad. Pinterest drives 3.8 times greater sales than the average digital campaign. Promoting a pin increases the number of users who see it, including pinners who do not follow you. If your pin is eye-catching and your content is useful to users, the more your pin receives clicks and saves. This results in website traffic and views to your services. Not sure how to get started with Pinterest marketing? Pinterest user activity is at an all-time high all over the world. Businesses can make the most out of Pinterest by leveraging it for search engine optimization (SEO). Pinterest is a search engine. Help people find your book and written work by using keywords in your profile, pin/board titles and pin/board descriptions. When keywords are used, your Pinterest content has a higher likelihood of surfacing when someone searches for one of those keywords on Pinterest, and Google.

Got blogs? Great! Create pins and infographics to link to your blog posts. Doing so helps build SEO. Even with a small Pinterest following, there are likely hundreds of people who view a profile each month when keywords are implemented. Apply simple Pinterest marketing strategies into your therapy business. Drive more quality website traffic by leveraging Pinterest as a search engine tool. Not sure where to begin? Start with a FREE Pinterest Audit.

Access the FREE Pinterest Audit Template!

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