Life coach? Realtor? Whatever your entrepreneurial pursuit, the market you are in can feel saturated. It can feel overwhelming when there are so many products and services similar to what you're offering. So how do you stand out in a saturated market?
First, let's get a bit technical on the term "saturated"...
Is your market really saturated?
What counts as market saturation? Market saturation is when the volume of a product or service in a marketplace has been maximized.
Thus, a company can only achieve further growth through new product improvements, by taking existing market share from competitors, or through a rise in overall consumer demand.
Is that the case for your industry?
Remember, as entrepreneurs, we live and breathe our industry demands, run competitor analysis nonstop, and are always trying to stay ahead of the latest and greatest market trends.
That's where cognitive bias can kick in.
It's natural to feel that everyone is saying and doing the same thing as us. We are surrounded by it all day.
But it doesn't necessarily mean there is no room to be a profitable business. In reality, there are over 7 billion people in the world. There's plenty of room to share your gifts and talents.
So how do you stand out in your industry?
In a saturated market, there are MANY opportunities. It's just up to you to figure out what works for your business.
Keep it simple, keep it you.
Often times we over complicate our marketing strategy.
You don’t need to be on every single social media platform. You don’t need to perfect every post either. And the real shocker...
You don’t need a ton of followers to be a profitable business.
Believe it or not, you can run a sustainable business even with just a few loyal followers.
So let's get your great content out to the world!
It's time to tell James Bond to step aside. This is your biz, your show.
It's hard enough staying on top of the ever changing social media algorithms. I hear ya.
Believe it or not, even with 100 genuine followers, you can sustain a profitable business.
There are influencers with a gazillion followers who don't make half of what micro-influencers make!
Ready to stand out in a saturated market?
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