How to Run a Profitable Business if You Hate Being on Social Media

Updated: Sep 15, 2019

How to Run a Profitable Business if You Hate Being on Social Media

As a millennial, I grew up with the dopamine addiction associated with "likes" and "followers". After reading so many studies linking social media usage to depression and loneliness, I'm going to start going on a digital detox every weekend. 

But how does one run a biz that way? Here's my secret.

Over time, I have built a strong following on Pinterest. As blog readers have gotten to know me, they tend to find me on Instagram, FaceBook, and other social media platforms. 

Though I spend little if any time on my social media accounts outside of Pinterest, the spill over effect tends to have a force multiplier effect.

For instance, I currently have about 6,000 followers on Pinterest.

Without spending any time posting on YouTube, the same followers from Pinterest are subscribing to my YouTube channel...and I only have 6 videos up.

Bottom line: Choose 1 platform that you like.

Prefer pins of posting photos? Pick Pinterest over IG. Love commenting and sharing your opinions? FB may be your thing. Rather speak than read? Start a podcast! 

The key is to be consistent for the spillover effect to work.

You don't need to be everywhere. Just focus on providing quality content on one platform.

How to Run a Profitable Business if You Hate Being on Social Media

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Why You Only Need 100 Genuine Followers to Run a Profitable Biz

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With consistency, the spillover effect triggers the force multipler effect.

How do some Instagram posts, Pinterest pins, or FaceBook posts go viral? And when plenty others that are saying the same thing but don't get any love.

Currently, I'm managing an Instagram account with 100 followers. The photos are not professional but people love watching this dog peel coconuts.

Even with 100 followers, the account receives numerous DMs and comments from sponsors, to include pet stores, dog clothing companies, pet influencers, and more. 

Sponsors reach out when they see that the account user is authentic and there is potential for growth. 

Companies also like to see that the account is already applying key digital marketing strategies so there is a solid foundation for growth from there.

Only 100 Genuine Followers to Be Profitable

Bloggers and entrepreneurs don't need a million followers to sustain a business. 100 genuine followers is suffice. 

Many online bloggers and entrepreneurs will say the online market is saturated. Sure, everyone is saying the same thing about self-care, personal development and [insert any topic].  But very few are saying it with authenticity.  The "How to" and "5 Ways to" blogs tend to preach and lack an authentic voice in terms of connecting with the audience through vulnerability and storytelling. I'm totally guilty of this. My past blogs about how to retire early rarely include my story.  Simply listing bullet points on how to invest wisely often puts a person to sleep. If you are suffering from insomnia, feel free to find those old personal finance blog posts! The game changer: Once I shared my experiences, my blogs went viral.

Specifically, I shared how I use to suffer from insomnia and crying spells because I hated my job which led me to get my finances in order and retire by 35. Sharing vulnerabilities through storytelling to build trust.   There's knowledge, then there's wisdom. Followers and readers want the latter. The thing about sharing vulnerabilities through storytelling is that there is a fine line between oversharing every single challenging experience and speaking from a place of wisdom.  Oversharing just for the sake of shock factor and relatability is frequently seen on every social media platform. But here's the thing... The force multiplier effect of 100 genuine followers. When readers sense an authentic vibe, it's nature to want to share quality advice with family and friends. The word-of-mouth referrals + social media shares is priceless. With 100 loyal followers spreading your great content via word-of-mouth and social media, your platform with organically multiple on it's own. It takes time and may take longer to grow your following compared to constantly going for the shock factor content.  But what's more important?  A gazillion "surface level" likes and follows or a profitable business that allows you to serve the right audience that needs your service or product. Ready to take your digital marketing to the next level?

Then let's cut through all that noise online. When it comes to organic website traffic and building your community, it comes down to two things....Keep it simple. Keep it real. Whether you are just starting out in business or an OG, let's make sure your digital marketing strategies are squared away.

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