When most people think of search engines they think Google. However, Pinterest is actually one of the most commonly used search engines. Accordingly, search engine optimization (SEO) is the key to optimizing Pinterest for business.
First, establish your Pinterest business account.
To set the foundation, go to your account settings. In “Search Privacy”, make sure your Pinterest profile is not hidden from search engines like Google.
Be sure to set a business, not personal, Pinterest account. If you already have a personal account, you can easily switch over to a business account rather than create a new account.
With a business account, your website can be verified more easily and you will be able to access insightful business features like analytics.
Pinterest for business marketing:
Since search engines use specific information to rank content, knowledge of basic SEO strategies is key to mastering the Pinterest algorithm.
Knowing the right keywords to rank for and how to curate pins around them will help increase engagement and organic reach.
Long tail keywords.
Use Pinterest to market your business by keyword optimizing your boards. Here's how to find long tail keywords for your Pinterest board titles:
1. Type in your business niche: jewelry, personal finance, wedding gifts, workout clothing, etc.
2. Allow Pinterest search bar to auto populate the longtail keywords/phrases for your niche.
3. Use the keywords and phrases in your board titles, pin titles, board descriptions, pin descriptions and bio profile.
Pinterest is a combination of a visual search engine and targeted advertising tool. Pinterest CEO Ben Silbermann summarized the company as a "catalogue of ideas" that inspires users to "go out and do that thing", rather than as an image-based social network.
About 70% of pinners use Pinterest to get inspiration on what to buy (compared to 17% of Facebook users).
And for that reason, businesses like to leverage Pinterest for marketing purposes. When users are already in the mindset of purchasing a product or service, it makes marketing efforts a lot more efficient.
Create Viral Pinterest Pins (for Free!) on Canva
Not a graphic designer? No worries, me too. Yet I've created numerous viral pins over the past five years as a Pinterest marketer.
You don't need to be a professional designer to create viral pins. In fact, the simpler the pin design, the better! Large, clean and simple fonts, is the way to go.
Need more tips on how to establish your Pinterest SEO strategy?
Learn how to create multiple income streams with simple Pinterest strategies. Make money on Pinterest with simple SEO strategies.
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