Often times clients ask if marketing their products and service on Pinterest will result in increased lead conversions. Typically, the higher the web traffic, the more potential for leads to convert. It's a numbers game.
However, if the copy on the sales page is weak or the opt-in is not resonating with the audience, that can lead to zero conversions regardless of the traffic spike. Other times, the product or service just isn't what consumers want.
If you have a solid opt-in, great sales copy, and a product or service in high demand, then there is a very high likelihood of increased lead conversions when you market on Pinterest.
Does the product/service solve a problem? Does the product/service offer a benefit?
So before investing in a Pinterest manager, make sure you have the opt-in, sales copy and offering down.
Ready to take your business to the next level? Here are three videos to help you increase lead conversions when marketing products or services on Pinterest.
1. Set up your Pinterest business account for your target market.
Leverage Pinterest as a visual search engine tool, not a social media platform. By optimizing Pinterest as a search engine, users are better able to drive quality website traffic and convert more leads.
2. Keyword optimize your pins, boards and profile.
Keywording is the way to being found on Pinterest. Keywords are the words and phrases that users type into search box of a search engine, such as Google, but in our case it's Pinterest.
Users type keywords to find what websites match what are looking for. Some keywords get hundreds of thousands of unique searches a day while others get a couple of hundred.
3. Create viral pins.
When it comes to designing viral pins, you don't need to be a professional graphic designer. You don't even need to spend more than a minute designing an eye-catching high converting pin either.
Similar to website design, the simpler the pin design, the higher the click through rates and re-pins. This includes clear easy-to-read fonts, none of that fancy pants cursive stuff. It also includes good copy, particularly an engaging title.
Ready to optimize your Pinterest account to create multiple income streams? There are many ways to market products and services, build brand awareness and simply make money on Pinterest.
Stand out in a saturated market.
Leverage Pinterest as a search engine tool. Not a social media platform. Let's talk SEO, shall we?
Leveraging Pinterest SEO helps to cut through all that noise online. So yes, you can stand out online even without a purple unicorn in your back pocket.
In case we haven't met yet, I'm an algorithm nerd. Pinterest algorithms are my jam!
Understanding algorithms helped me drive 1.5 million website views from Pinterest.
Through simple Pinterest marketing strategies, I help businesses rank higher on Google.
Got a product, service, or just great content?
Here's the thing. You don’t need many followers on Pinterest to drive thousands of website views. By optimizing your Pinterest account, you can increase quality traffic, lead conversion and sales.
Reach your target audience on Pinterest!
The most powerful benefit of Pinterest is that it has a soaring potential for traffic generation. Each pin that a company pins to Pinterest is able to include a direct link to the website.
For this reason, Pinterest effectively increases traffic to your website. Drive more quality website traffic by leveraging Pinterest as a search engine tool.
Not sure how to increase brand awareness in a saturated market?
We got you covered. Let's mastermind on how to create multiple incomes streams for your business on Pinterest.
We'll cover how to increase sales in your target market by leveraging your content, drive brand awareness to your specific niche, establish expertise and build a loyal following that organically grows with your business.