As business owners, we have the passion, drive and skills, but why don't people seem to want to do business with us? Having been raised in a family of entrepreneurs and having ran a business for several years, I narrowed it down to a few reasons why people don't want to do business with a particular person.
12 Quotes to Help You Get Out of a Business Funk First a story. Recently, I had to have the awkward talk with my neighbors upstairs. For several nights and mornings, I've woken up to their stomping feet, running dog and "bedroom activities." I figured they wouldn't want me to hear their private moments so it'd be a win-win situation to bring their noise level to their awareness. It began with a cordial introduction as I just moved into my unit a few weeks ago. After small talk, I brought up the noise level. Who knows if they will change their ways and try to be more respectful. My goal was to bring their noise level to their awareness, not to force them to change. Which brings me back to doing business with people. As business owners, it's natural to want to talk about our products and services all day to anyone who would listen. We are constantly keeping an eye out for the next business opportunity, client or business partner. Build the know, like and trust factor. But here's the thing, people need to get to know first. If they like you and your product or service, they will determine if they trust you enough to give you their business. In addition, not everyone is going to be a good fit. More importantly, we can't force anyone into buying our products or services even when it's the best thing for them to do.
Building a relationship takes time. Introducing myself to my neighbors was the first step to building a friendly relationship. While the goal is to bring down the noise level, it's not always effective to say it all in one breath. Once they know me, they are less likely to be defensive when I am more direct the next time I bring up their noise level. They may even just want to be more respectful neighbors because I'm respectful to them. Stop "selling". Ever get annoyed by people adding you to their email list when you didn't opt-in? The worst is when they spam you in a group text and others in the group text that you don't know start responding back and forth. What about when people invite you to like their Facebook business page when you have no idea what their business is about? Or when they add you to their Facebook group? Even when business owners are serving first, the ulterior motive seethes through when they are inauthentic. Ready to reach your target market on Pinterest? The most powerful benefit of Pinterest is that it has a soaring potential for traffic generation. Each pin that a company pins to Pinterest is able to include a direct link to the website. For this reason, Pinterest effectively increases traffic to your website.
Drive more quality website traffic by leveraging Pinterest as a search engine tool. Not sure how to increase brand awareness in a saturated market? We got you covered. Let's mastermind on how to create multiple incomes streams for your business on Pinterest. We'll cover how to increase sales in your target market by leveraging your content, drive brand awareness to your specific niche, establish expertise and build a loyal following that organically grows with your business.