In a saturated market, how do you stand out even if you have a purple unicorn in your back pocket? Luck? Chance?
Start building a loyal following by building trust. Start building trust by establishing your credibility.
You don’t need a million followers to do so. But believe it or not, you can build a sustainable business with only 100 loyal followers.
Yes, just 100...and maybe even less depending on your biz. That is, when you get your great content out to the world to the right people.
Overwhelmed by how the online space is so saturated?
I hear ya. Trust.
Not too long ago, I was struggling to find my voice in the saturated social media world. I hustled and slept VERY little. Then I burned out.
What was I not seeing? I didn't want to throw money on ads that only brought in "likes" but zero sales.
After much trial and error, I found that I was getting sales and clients through a counter-intuitive approach. No more trying to figure out algorithms or staying ahead of the hashtag trends!
In less than a year, I learned how to navigate the digital marketing space without having to spend hours and hours online. Yes, I have a normal sleep schedule now.
So let's get to these micro-influencer strategies shall we?
The Riches are in the Niches
It's not necessarily the number of followers as much as how engaged that audience is. Micro-influencers have specific niche audiences and are highly engaged with them.
High interaction with small following.
What makes a micro-influencer more approachable and relatable? Engagement on social media and other platforms. Specifically, high frequency of likes and comments with followers build trust.
To be clear, high frequency of engagement also encompasses quality responses too. Not a generic spammy response like a smiley emoticon or one-word response.
Also, one could argue that trolls and haters can have a lot of "engagement" based on their comments. Yet, trolls and haters don't always have a highly engaged following.
Genuine and meaningful interaction with the audience impacts a micro-influencer’s commercial viability. At the end of the day, brands and marketers value the engagement between (micro and macro) influencers and their audiences.
What other success factors?
Different social media platforms have different algorithms. And they always seem to be changing too. Here’s what holds true today across various platforms:
Provide authentic and engaging story-telling around the brand
Give the good (and bad!) review of the product/service
Ensure promoted product/service is relevant to entire niche
Be consistent in posts + quality engagement
Use a mix of relevant hashtags
Don’t constantly promote a brand
Be upfront with disclaimer when promoting
It takes a counter-intuitive approach to build wealth as a micro-influencer.
Although the internet is saturated, you don't need to be on every single latest and greatest social media platform. It just takes one platform to attract the right target market for your products and offerings.
Sure, it's good to have a few social media accounts.
That's good for brand awareness. But it's not necessary to be active on each platform daily, weekly or even monthly.
For instance, Not A Bond Girl has a Pinterest, Instagram, YouTube, and FaceBook presence. Let's break it down further.
I have only 6 videos uploaded on YouTube...I can't recall the last time I posted my last video! My FB business page has only a handful of likes. And my Instagram account is just starting out.
But for Pinterest, it's a different story.
As my primary account, I have over 5000 followers there. On my best month, my pins that went viral brought in 1.5 million monthly views.
So how do you choose the best platform for your biz?
The question really is, what do you enjoy doing most? For instance, I enjoy journaling. I journal every day and sometimes twice a day. Blogging comes easily to me and Pinterest is a natural fit for that.
If you enjoy taking photos, Instagram is probably your jam. If you enjoy talking, perhaps YouTube or starting a podcast is best for you.
There's a lot of choices. Just play around with different platforms to see which one you like most!
For more digital marketing examples, check out the Not A Bond Girl community:
Ready to make money as a micro-influencer? Not sure how to start?
Create multiple income streams using Pinterest.
Whether you are looking for another side hustle or want to run a full-time biz, there are countless ways to make money on Pinterest.
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