How Realtors Can Use Pinterest for Business Marketing

Updated: Sep 15, 2019

How Realtors Can Use Pinterest for Business Marketing

As a homeowner, I had my fair share of dealing with the ups and downs when it comes to investing in real estate. Over the years, I’ve spoken to many realtors in my city at networking events and social gatherings.

I have a great admiration for my real estate agent’s hustle and drive. They all seem to live out of their car and are the masters of thinking on their feet.

That’s why I love helping realtors optimize their digital marketing through simple Pinterest strategies. Yet, they all seem to say the same thing time and time again...the online space is too saturated.

The common theme among realtors seem to be that they feel it's difficult to gain customer awareness in a highly-saturated online marketing space.

Is digital marketing for real estate oversaturated?

No. My secret weapon is Pinterest.

When every real estate agent is trying to figure out how to run FB ads, they are missing out on leveraging Pinterest...for free!

Many use Pinterest as a social media platform. Which is fine if you are a consumer looking for ideas, inspiration, recipes, or whatever.

But as a business, that is not the way to optimize and leverage the platform to market your brand and services.

Stand out in a “saturated” space by leveraging Pinterest as a search engine tool.

The real estate industry has seen an explosive growth of agents and owners vying for the buyer's attention through numerous forms of digital marketing.

But it’s that the case for everything these days? Before I started freelancing as a digital marketer, I felt that “everyone was a social media manager” these days.

Then a friend pointed out, that’s how she felt as a CPA. She said the same thing about accounting being a “saturated market” but that didn’t stop her from being an accountant.

Tell James Bond to step aside. Be the star of your own show...because there is plenty of room!

The bottom line that it may seem like a saturated market, space, industry or [fill in the blank]. It’s not saturated if you position yourself well.

How Realtors Can Use Pinterest for Business Marketing

It’s definitely not saturated if you highlight your unique strengths. And that’s what I’m going to help you do through simple Pinterest strategies!

Pinterest is a search engine tool!

It may seem difficult to market a home on the internet. Especially if you are trying to set yourself apart from the rest.

With popular sites like Zillow, real estate marketing requires incorporating a number of online marketing disciplines. This is where using Pinterest for search engine optimization (SEO) comes in.

What can you expect when you use Pinterest for SEO?

1. Increase website traffic

Pinterest Marketing can drive a lot of traffic to your website, especially if you have regularly post blogs. Though it does take a few weeks for SEO algorithms to kick in, don’t be discouraged if you don’t see an overnight spike in traffic.

2. Establish personal branding

Pinterest also serves as an excellent place to brand your business. As a visual platform, you can showcase your satisfied clients and teammates. These photos helps to humanize your brand and build trust.

3. Build credibility

When you position yourself as the local expert on Pinterest, potential clients will see that you know the area well. This is powerful social proof that could be a deciding factor among sellers, buyers, and referring agents who decide to work with you.

4. Generate leads

Recent stats showed that 90% of buyers start online when they are looking for a new home. Thus, Pinterest is a great way to show people what it’s like to live in your community.

5. Increase sales

With the culmination of the 1-4, you can expect to see an increase in sales over the long term. Pinterest is a helpful tool for moving prospective clients through your sales funnel.

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Simple Ways to Use Pinterest for Real Estate Marketing

  • One of the most effective ways to stand out in a “saturated” space is to curate your Pinterest boards using proper keywords. Doing so will help you drive traffic, leads, sales, and referrals over time.

  • Start with creating a business profile in order to access analytics to track clicks and traffic. Be sure to add keywords to your name such as your location, niche, etc.

  • In a brief bio, include what value you add. After all, clients want to know what’s in it for them. Be sure to also include how potential clients can contact you.

  • Create 5-10 boards about your real estate market or niche. For instance, Hawaii Real Estate, Home Improvement, Flipping Homes, Rental Properties, etc.

  • Order your Pinterest Boards is by popularity and categorize your boards using keywords. Be sure to also join real estate group boards so that your pins get shared more!

  • To improve brand awareness, consider designing on-brand images with consistent fonts, colors and layouts. Stick to 1 or 2 colors for your more than 3 colors max.

  • Last but not least, be sure to connect with others on Pinterest to help generate leads. This includes past clients, current clients, potential clients, local business owners, home improvement sites and so forth.

Ready to up your marketing game? Apply simple Pinterest marketing strategies to stand out in a saturated market! Learn how to create multiple income streams with simple Pinterest strategies

Make money on Pinterest with simple SEO strategies.

Not sure how to start? The possibilities are Pinfinite! Start with a FREE Pinterest Audit! Whether you are looking to add a side hustle or run a biz full-time, applying simple SEO strategies on Pinterest can go a long way.

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