When it comes to designing viral pins, you don't need to be a professional graphic designer. You don't even need to spend more than a minute designing an eye-catching high converting pin either. In fact, you can design 5 viral pins under 5 minutes. Here's how...
For websites, simpler web designs convert better. When a website is less busy with images, pop-up messages and contains white space, there is less confusion. Readers are able to understand the call-to-action.
When readers are clear on the your message, this leads to increased engagement. High engagement rates lead to higher sales.
Similar to website design, the simpler the pin design, the higher the click through rates and re-pins. This includes clear easy-to-read fonts, none of that fancy pants cursive stuff. It also includes good copy, particularly an engaging title.
What kind of titles get more clicks? How about re-pins? First let's start with a few basics.
Key wording is the best way for your content to be found on Pinterest.
On Pinterest, it's not about the number of followers or monthly views. Both numbers do not accurately reflect website traffic or lead conversions.
In fact, a user with 10K followers can have more website views than a user with 5 times the number of followers. The same goes for monthly views.impressions.
Viral pin titles have a few things in common.
Similar to blog titles, certain key words will catch the users eye over others. I like to conduct a key word search before naming a blog/pin title.
How to determine those key words:
Search engine optimization (SEO) marketing can provide great results. But only with the right time investment.
There are different factors to consider when trying to figure out how much time SEO will take to be successful.
Websites typically can see results in 4-6 months. SEO results grow over time. It takes different rates for different websites, different domains.
Overall, SEO grows and compounds over time. Thus, it gives lasting results.
Bottom line: SEO the heck out of your Pinterest pin descriptions, boards and titles.
Ready to build your business empire with Pinterest marketing?
Facebook, Instagram...It seems like every social media platform is over saturated. Not Pinterest.
And def not if you leverage it as a search engine tool!
Ready to create multiple incomes streams for your business on Pinterest? Let's cover how to reach your target market (without paid ads!) by leveraging your current content.
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