How can Pinterest help to increase lead conversion for your product or service? Over the years, I've been asked by business owners how to leverage Pinterest for lead conversion.
Whether the goal is to build an email list, download an app or purchase a product, the answer remains the same.
Pinterest can help businesses drive quality website traffic.
This includes driving warm leads to a landing page, sales page, blog, podcast, YouTube video and so on. However, lead conversion is not guaranteed.
Recently, a solar power company reached out asking: My main priority right now is not necessarily to get more traffic to my company’s website. I don’t own the company so that would be of no use to me. What I need is to generate leads so that I might be able to contact them myself or have interested parties contact me directly. If a potential customer visits my website and wishes to go solar, then their info will be sent to my admin team and they’ll be assigned to one of our sales reps. What I am interested in is a way that leads can be directed to only me since I am not the contact on the website. Is this something you can help me with? The response: Sure, I understand. That's a question I receive frequently. Views generated from Pinterest tend to be warm leads since users are already in the buyers mindset on that platform. However, conversion rates depend on many factors to include sales page copy, opt-in quality, the quality of the product, etc. Therefore, while I can help with traffic, I don't guarantee lead conversions. I've included a Pinterest marketing slide deck to provide further details. Slidedeck: Pinterest Marketing for Businesses
Bottom line: Lead conversion tends to be a numbers game. Increasing website traffic typically increases the likelihood of lead conversion. But it's not a guarantee if the product or service itself is not what the market needs.
Pinterest is a search and discovery tool. Users on Pinterest are typically warm leads in a buyer's mindset. Whether or not users will opt-in to your email list, buy your product/service, or download your app, that depends on many factors that are typically outside a marketers control. In order to increase lead conversion, solve a problem. Address a pain point. Have a good lead magnet and sales page copy. Ready to set up your Pinterest business account to market your products and services? Reach your target market by keyword optimizing your Pinterest profile, pins and boards. Watch the below video to setup your Pinterest account for business:
Incorporate simple Pinterest marketing strategies into your business strategy.
The most powerful benefit of Pinterest is that it has a soaring potential for traffic generation. Each pin that a company pins to Pinterest is able to include a direct link to the website. For this reason, Pinterest effectively increases traffic to your website.
Drive more quality website traffic by leveraging Pinterest as a search engine tool. Not sure how to increase brand awareness in a saturated market?
We got you covered. Let's mastermind on how to create multiple incomes streams for your business on Pinterest.
We'll cover how to increase sales in your target market by leveraging your content, drive brand awareness to your specific niche, establish expertise and build a loyal following that organically grows with your business.