Looking to make money using Pinterest? Great, there are a pinfinite number of ways to do so! Creating multiple income streams is one of the great keys to wealth. Whether it's passively or actively earned, millionaires have an average of seven income streams. So let's get to it shall we?
How to Create Pin Titles That Get Clicks Whether you are just starting out on Pinterest or a Pinterest pro, let's start with the basics first. In order to make money with Pinterest, there is one key strategy to keep in mind throughout the journey.
Leverage Pinterest as a visual search engine tool, not a social media platform. By optimizing Pinterest as a search engine, users are better able to drive website traffic and convert leads.
For this reason, keywording is the way to being found on Pinterest. Wait, what the heck are keywords?
Keywords are the words and phrases that users type into search box of a search engine, such as Google, but in our case it's Pinterest.
Users type keywords to find what websites match what are looking for. Some keywords get hundreds of thousands of unique searches a day while others get a couple of hundred.
Keywording helps fuel search engine optimization (SEO). A solid SEO strategy leads to an increase in organic reach.
Start with your target market’s frequently asked questions. What questions do you get asked the most about your business?
Then work backwards to determine those key words.
Not sure what specific search terms are your target audience entering into the Google search bar?
Conduct keyword analysis in Google: “FAQ [insert topic]”
For example, since I write a lot about Pinterest SEO, I would enter "FAQ Pinterest" or "FAQ SEO" or "FAQ Pinterest SEO".
Got those keywords? Great, now it's time to insert those keywords (or phrases) into your pins titles and descriptions.
The same can be applied to board titles, descriptions, and your Pinterest profile. Now let's get to the money makers!
A passive income stream requires minimal to no effort to maintain but can fluctuate greatly. Here are a few ways to passively make money on Pinterest...
Got a lot of great content? Consider putting together your blogs, videos, and other content into an online course. I've created 7 courses for free on Teachable!
Offer an e-course on your site. Then create pins and infographics to direct pinners to your online course.
2. Website ads
When it comes to banner ad displays, the quantity of website traffic matters. If you have a large amount of website traffic coming to your site on the daily, website ads may be the way to go.
Get paid to display ads on your website. Then drive traffic to those banner ads with pins. Not sure if your fav brand has a banner ad referral program? Check out all the companies and brands on FlexOffers!
3. Promote affiliates
Join affiliate networks to promote products and services. I currently use FlexOffers!
4. Sell an e-book
Love blogging? Consider creating an e-book from your most popular blog content.
5. Offer a service
Offer your expertise through freelancing, coaching, or consulting. Whether you are in the wedding or wellness space, the market is definitely not saturated on Pinterest!
6. Influencer marketing
Got a loyal following? Work with brands to promote sponsored products/services. You don't need a gazillion followers. Sometimes even 100 genuine followers can create more income for you than 100K "surface-level" followers.
7. Membership site
Already have a lot of great content? Create a paid membership site for your community and drive traffic to it!
8. Sell physical product
Other than your own website, you can list your products on Amazon, Etsy, Shopify, and WooCommerce. Then increase lead conversions and sales by driving traffic to your store listing.
Bonus: Stock photos
Got an eye for photography? Consider selling your photos as stock photos on your site or iStockPhoto.com.
Leverage Pinterest as your portfolio and direct website traffic to your site or iStockPhoto listing.
Why is it taking forever for website traffic to pick up?
Hang tight. It can take at least a month to see progress when it comes to Pinterest SEO. If it takes so long, why even bother?
SEO can provide great results. But only with the right time investment.
There are so many factors to consider when trying to figure out how much time SEO will take to be successful.
Websites typically can see results in 4-6 months. SEO results grow over time. It takes different rates for different websites, different domains.
But the thing is, SEO strategy grows and compounds over time. It gives lasting results.
So continue SEO'ing the eff out of your Pinterest pin descriptions, boards + titles!
Ready to build your business empire with Pinterest marketing?
Be sure to keep up with the latest Pinterest marketing strategies:
iTunes Podcast: Pinterest Marketing
YouTube Channel: Pinterest Business Marketing
Free course: How to Make Money on Pinterest
Ready to dive deeper into creating multiple income streams on Pinterest?