It goes without saying that we live in a digital world. Digital marketing is the future of marketing in the business world. Thus, bloggers and entrepreneurs who have a solid presence in the digital space are more likely to thrive.
What exactly is considered digital marketing?
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and potential customers.
For the most part, digital marketing is cheaper than traditional marketing. The results are often measurable in terms of website traffic, leads, sales, and so forth.
Specifically, website analytics helps you to collect, measure, analyze, plan, report and predict the web activities for your business.
5 Powerful Ways to use Digital Marketing
Many use digital marketing to drive conversions for your website and ultimately increase sales. Not sure where to start for your blog or biz? Here are 5 different ways to get you started!
1. Search Engine Optimization (SEO)
SEO is the most cost-effective marketing strategy that will bring organic traffic to your business. This strategy is essentially editing your website content and copy to include relevant key words and popular search terms.
In doing so, your site comes up organically for search results in Google, Yahoo Bing or other search engines.
Google updates its algorithms regularly so that only the relevant results come up. Thus, many marketing experts say that SEO is useless. I disagree.
The bottom line is Google tries to prevent algorithm manipulation and filters sites that don’t deserve to be on the top of SERPs (Search Engine Result Pages).
If you are a blogger or run an online-based business, it pays off to invest in SEO work. Your website should address the technicalities related to content and query matching, spidering, and indexing.
2. Search Engine Marketing (SEM)
Search Engine Marketing or SEM is the comprehensive strategy to drive traffic to your business. It includes Display Advertising, Search Retargeting & Site Remarketing, Mobile Marketing and Paid Social Advertising.
Since this is primarily through paid efforts, SEM also referred to as Paid Search Marketing. For instance, Google AdWords is the most popular.
Based on your business structure, you may choose PPC (pay-per-click) or CPC (cost-per-click) model, or CPM (cost-per-thousand impressions) model.
3. Content + Copy
It's a noisy online marketing with people saying the same things over and over. Thus, quality content and original copy is a key metric when filtering search results.
Content encompasses blogs, e-books, question and answer articles, forums, and social media sites.
An effective content creation strategy engages the audience. The ultimate goal is for the content to build know, like and trust which leads to sales.
Like a good referral, quality content and copy is shared and is the best way for branding your business.
4. Social Media Marketing (SMM)
SMM involves driving traffic to your sites or business through social sites like Facebook, Instagram, Twitter, Pinterest, Linkedin and other social media platforms.
So why do some Instagram posts, Pinterest pins, or FaceBook posts go viral? But plenty others that are saying the same thing don't?
Currently, I'm managing an Instagram account with 100 followers. The photos are not professional but people love watching the dog peel coconuts.
Even with 100 followers, the account receives numerous DMs and comments from sponsors, to include pet stores, dog clothing companies, pet influencers, and more.
Remember, you don't need a gazillion likes and followers to master SMM. Depending on your business, sometimes 100 genuine followers is all you need to be profitable!
5. Affiliate Marketing
Affiliate marketing is the process of earning a commission by promoting other people's (or company's) products. You find a product you genuinely like. Then, promote it and earn money for each sale that you make.
The performance may be based on conversions - promotions, leads or simply sales. The key is to be authentic when promoting the produce or service.
The number of affiliate programs is increasing each day for every niche around. With so many to choose from, which are the best affiliate programs to make money online?
If you’re looking for top paying networks, programs to monetize your blog, here are my top 3 highest paying affiliate programs.
Which strategy is best?
Every blog and biz is different. The key is to try different marketing strategies in order to find out which work best. In many cases, it is the combination of different strategies that will meet your objectives.
Digital marketing is an ever evolving medium. To stay on top of your game, always be agile in adapting to the changes. Ready to take your digital marketing to the next level?
Great, then it's time to cut through all that noise online. When it comes to organic website traffic and building your community, it comes down to two things....Keep it simple. Keep it real.
Whether you are just starting out in business or an OG, let's make sure your digital marketing strategies are squared away.
Make money on Pinterest with simple SEO strategies.
Not sure how to start? The possibilities are Pinfinite! Start with a FREE Pinterest Audit! Whether you are looking to add a side hustle or run a biz full-time, applying simple SEO strategies on Pinterest can go a long way.
Ready to learn how to optimize your Pinterest account to create multiple income streams? Let's make sure your account is set up for business!