Wondering what's the secret sauce behind viral Pinterest pins? Maybe you just want to increase your click rates and re-pins (shares) on Pinterest. If so, great because we are going to cover some of the simple ways you can make your pins go viral.
First, there is no blanket strategy for all Pinterest accounts. Every business and blog is unique. Every entrepreneur and blogger attracts a different tribe.
So the key is to conduct AB testing. Watch the below video to learn more about how to test out different colors, titles, and images on your pins.
How I Conduct AB Testing:
Examples of my viral pins can be found at https://www.pinterest.com/NotABondGirl/ .
3 Common Components of Viral Pins:
Now I'm no graphic designer. So I learned how to create viral pins through a LOT of trial and error. But in many ways, it has worked to my advantage when it comes to finding those super simple design strategies.
Though there isn't a one-size fits all strategy, there are numerous commonalities among the most recent viral pins. Below are top 3 common components of pins that get the most clicks and re-pins/shares:
1. Typography Matters
Sentence case. Lower case. Just not all caps! Very subtle but very helpful to incorporate into your text overlay.
The devil is in the details. Here's what I mean...
My pins that are in all caps tend to not do as well than those in sentence case. This goes for pins containing quotes too.
At body text sizes, capital letters—or simply all caps —are harder to read than normal lowercase text. We read more lowercase text, so by habit, lowercase (or sentence case) is more familiar and thus more legible.
Plus, people tend to associate all caps with shouting. No one wants to be shouted at. Just like how no one likes to read "salesy" content.
2. Clear Font
None of that curly swirly fancy pants stuff. When it comes to Pinterest, users are scrolling on their phones, tablets or desktop.
So that gives pins very little screen time. That's why every second matters. The easier the text overlay on the pin, the higher likelihood it'll be read, re-pinned and clicked on.
Need some ideas? Clear fonts that have worked well for pinners include Sans Serif, Arial Open Sans, Helvetica, Verdana and Roboto.
3. Hero image
Keep it simple when it comes to your pin's main image. Sometimes if a pin is too busy with different images, it can decrease the likelihood of re-pins.
I almost always use only one image per pin. It's all about keeping things simple and it saves a lot of time too! Sure, sometimes more than one image is better. If you are trying to show a before and after, two may be better for your content.
Bottom line: Keep the hero image(s) simple. If you need to include more than one image, be sure to the number of images conveys your message clearly without being too busy.
Not A Bond Girl: Pinterest Marketing for Businesses
Expert: Someone who knows more + more about less + less.
I don't claim to have the secret sauce when it comes to Pinterest marketing. In fact, I'm skeptical of those who claim to be Pinterest gurus.
Though there are a lot of Pinterest ninjas who know a ton of great tips and tricks. But there aren't any "experts" who know every single ins + outs of Pinterest marketing.
I simply try out different ideas and see what works for me and my clients. Then I share it with all Not A Bond Girl readers!
Pinterest is ever evolving. Algorithms are trade secrets for a reason.
Just do your best to keep up with the latest strategies. Most importantly, stay curious with me!
Is Pinterest saturated? Does it seem like everyone in your niche is on Pinterest nowadays? No worries, you can cut through all that noise online.
When it comes to organic website traffic and building your community, it comes down to two things....Keep it simple. Keep it real.
Whether you are just starting out on Pinterest or an OG pinner, let's get your Pinterest marketing basics down.
Create multiple income streams with simple Pinterest strategies.
Whether you are looking for another side hustle or want to run a full-time biz, there are countless ways to make money on Pinterest.
Not sure how to start? The possibilities are Pinfinite! Start with a FREE Pinterest Audit!