Got a compelling brand story? Not sure how to share it in a way that resonates with your audience? A brand story is more than content and a narrative. It's about connecting with your ideal target market by inspiring an emotion.
Now more than ever, people invest in a brand's story. By telling a brand story well, companies can increase the value of a product or service by over 20 times, according to a recent study. A brand story typically inspires an emotional reaction. In contrast, traditional advertising was about showing and telling about a specific brand.
So where does one start in telling a compelling brand story? Here are 3 of my fav tips to help you do just that:
1. Establish a persona.
How you would describe your brand as a person? Bold? Wise? Witty? Building a persona to align your brand with a clear message helps to enhance your brand story.
Followers are interested with your brand personality. It humanizes the brand and makes it more relatable.
2. Be a work in progress.
While it's important to set yourself apart as an expert, we all know no expert is perfect. By sharing the behind the scenes, it an audience connect to the "work-in-progress" efforts of the brand.
On Instagram, many of my photos contain my personal and professional journey of entrepreneurship. Through my posts, I try to share the highs and lows of my story. This goes for my blogs and FaceBook posts too!
How do you like to share your work in progress efforts? If it's on the gram, let's hear it!
3. Less "telling".
Wait, isn't the title of this article called "3 Secrets to TELLING a Compelling Brand Story"? So why is tip #3 titled "less telling"?
No one likes to be told what to do. Whether you are writing content, producing a podcast, or shooting a YouTube video, show don't tell.
Show your actions and express your feelings instead of simply telling your audience what to do. This goes a long way as it creates a much deeper connection.
After all, no one likes to be preached at. It also brings your ideal clients and customers closer to you. And we all know, even a few loyal followers can lead to a profitable business.
Overwhelmed by how social media is so saturated?
I hear ya. Trust. It's actually one of the reasons why I started writing about digital marketing strategies!
Not too long ago, I was struggling to find my voice in the saturated social media world. I hustled and slept VERY little.
Then I burned out.
In a saturated market, how do you stand out even if you have a purple unicorn in your back pocket? Luck? Chance?
You don’t need a million followers to stand out.
Start building a loyal following by building trust. Start building trust by establishing your credibility.
Not sure where to start? Apply simple digital marketing hacks into your business strategy!
It doesn't take a lot of time to cut through all that noise online. When it comes to organic website traffic and building your community, it comes down to two things....Keep it simple. Keep it real.
Whether you are just starting out in business or an OG, let's make sure your digital marketing strategies are squared away.
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