Case Study: Pinterest Marketing Plan for Finance of America Reverse Mortgage
Objective: Set up Pinterest business account as a search engine tool to increase organic reach, collect data on leads, and increase conversions Leverage website content, particularly articles, to build brand awareness and drive quality traffic to landing page Target Market: Men and women preparing for retirement, around 55 and older. The average retirement age in the United States among currently living retirees was 59.88 years old. The median left work at 62 years old, and t